Sales and Lead Generation Specialist (Real Estate)

Role Description

Position: Sales and Lead Generation Specialist (Real Estate)

Location: Remote | U.S. Business Hours (Central Time preferred)

Role Type: Full-time

Salary: $1,500 base pay, $2,000-$2,200 (on target total earnings)

 

 

Overview

We’re seeking a sharp and dependable Sales and Lead Generation Specialist (Real Estate) to support a U.S. based management and construction company specializing in self-storage and business park development.

This role is primarily focused on outbound prospecting and cold outreach. The majority of your day will involve identifying new prospects, making cold calls, and initiating conversations with potential clients and partners across Texas, Louisiana, and Oklahoma.

The ideal candidate is confident on the phone, organized in managing leads through a CRM, and proactive in coordinating with internal teams to help drive new business. The Sales and Lead Generation Specialist will work closely with the Client’s social media and CRM teams to follow up on inbound and outbound leads, conduct phone marketing campaigns, and ensure consistent, professional communication with prospects.
 

Key Responsibilities

 

Lead Generation & Outreach

• Conduct high-volume cold calling and outbound outreach daily to identify, engage, and qualify potential clients and partners. 
• Research and identify potential clients, developers, and investors within the self-storage and business park industries.
• Initiate first contact with prospects who have no prior relationship with the company 
• Send follow-up emails and messages to support outreach efforts 
• Execute structured phone campaigns (move-in specials, new openings, and promotions)
• Maintain accurate lead lists and outreach records in the CRM.

 

Collaboration & Follow-Up

• Partner with the social media team to follow up on inbound leads from campaigns and ads.
• Coordinate with the CRM manager to track progress and update lead statuses.
• Schedule meetings between qualified leads and Client leadership.
• Document all outreach activity and ensure timely follow-through.

 

Qualification & Relationship Building

• Engage potential clients to understand their needs related to management, development, or consulting.
• Qualify leads based on the Client’s service offerings.
• Represent the Client professionally and uphold brand credibility in every interaction.

 

Reporting & Communication

• Track and report weekly metrics including outreach volume, responses, and conversions.
• Collaborate with leadership to refine call scripts and targeting strategies.
• Share feedback on market trends and new business opportunities.

 

Required Qualifications

• 3+ years of experience in cold calling, outbound sales, or lead generation
• Strong English communication skills — confident, clear, and personable phone presence.
• Comfortable with cold calling and relationship building.
• Organized and detail-oriented; able to manage multiple leads and projects.
• Experience using CRM systems, Google Workspace, and online research tools.
• Reliable and self-motivated with a professional and proactive approach.

 

Bonus / Nice-to-Have

• Background in real estate, construction, or property management.
• Experience supporting social media marketing or digital lead generation.
• Familiarity with U.S.-based business operations and communication styles.