Front end Developer – A/B Testing & Personalisation

Boots UKNottingham, United Kingdom8 months ago

We are looking for a permanent full-time front-end developer to work within our Optimisation Team building components & experiences to identify and drive growth.

You will be embedded within the team and a key driver of Optimisation & Personalisation across Boots Digital.

The Optimisation and Personalisation team delivers year on year incremental value for . This is primarily done through the deployment and subsequent analysis of A/B tests and personalisation activities on the website.

Key Responsibilities

You will bring experiments from conception to live on boots.com
Advise on the art of the possible in test ideation.
Helping specialists & designers refine hypotheses into well-defined experiment briefs.
Write the code to bring experiments to life on the website and actioning feedback during the build process.
Communicate with IT to get experiments into production.

What You'll Need To Have

Strong foundational knowledge of JavaScript, HTML & CSS (TypeScript & React experience is a plus)
Experienced in DOM navigation & manipulation.
Able to integrate new features on top of existing legacy code by breaking larger problems into smaller components.
Attention to detail – Both in implementing pixel-perfect designs, and in ensuring user functionality is logical & well implemented.
Able to prioritise work effectively & balance priorities
Able to work cross functionally and communicate well – good stakeholder management is critical
A degree in computer sciences (or related) or relevant professional experience

It Would Be Great If You Also Have

Previous experience working in A/B testing (client or server-side)
Experience working with A/B testing tools – we currently use Adobe Target
Experience working in an agile environment
Experience working with Git
Familiarity with web tracking frameworks (GA4 specifically)
Understanding of the factors contributing to site performance, and the ability to structure code performantly
Experience developing WCAG/ARIA compliant components & experiences
Confidence to challenge assumptions and push for best approaches

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FAQ

Is the Front end Developer – A/B Testing & Personalisation position at Boots UK remote?: Yes. This role was posted on Remote Backend Jobs, a job board that lists exclusively fully remote positions.
When was this Front end Developer – A/B Testing & Personalisation job posted?: This listing was posted on December 29, 2025 and is still open for applications.
How do I apply for the Front end Developer – A/B Testing & Personalisation position at Boots UK?: Use the apply button on this page — it takes you directly to the employer’s application page.